Ankorstore
Emails redesign
"Prepared order" feature
Brands problem
They don't have enough time to handle orders from both inside and outside Ankorstore.
Retailers problem
They prefer calling to place orders instead of using a website.
Business Opportunity
Orders from repeat customers make up 30% of the brand’s sales on Ankorstore, but account for 70% elsewhere. We wanted to take advantage of this.
Solution
Retailers can checkout as guests so brands can create orders on behalf of non-registered retailers.
Our goal
We have to make sure that for retailers it is as convenient to reorder on Ankorstore as it is direct.
"Audience Management" feature
Brands problem
They need to be able to better segment their customer database in order to be more precise in their customer relationship.
Solution
Provide a brand with the most relevant customer segment and allow them to send an email to the selected segment.